Honesty is what drives Haeckels forward. It’s the transparency of of their journey that allows our community and collaborators to connect with us.
They are a self-financed tiny giant. Every member of their team plays multiple roles – formulating, making, designing, photographing, programming, planning and installing – leading to the impression of a company many times our actual size.
This wasn’t planned: it arose from a desire to share Haeckels with other people; to enthuse them about the health-giving properties of the sea; to raise awareness about natural products that are every bit as effective as chemical-derived alternatives.
Seaweed hydrates; it’s rich with valuable vitamins, minerals and amino acids; it’s anti-bacterial, skin rebuilding and anti-inflammatory; it’s all-natural, and all around us. Under licence, we harvest it by hand from the beach just steps away from our shop.
Their affiliated lab carries out full assessment and stability tests, but before that our products go through an honest, real-world formulation trial. We use them ourselves, comparing, collaborating and re-examining until we discover the perfect solution.
Sharing extends to everything they do, including our concerns not only for our local coastline but oceans across the globe. Sustainability has always been part of Haeckels’ philosophy and, as they developed as a brand, it has only become more and more entwined with what they do; as they branch out into new territories, striving to implement the same care we have in their home town of Margate, and raise the same awareness about the fragility and value of the ocean.